Soccer superstar David Beckham unveils the first photo of a new underwear campaign for Emporio Armani men’s underwear. Last year, Becks reportedly inked a three-year, $40 million deal to be the new global ambassador for Giorgio Armani’s fashion house. The campaign calls for the 33-year-old L.A. Galaxy star to appear in a series of sizzling billboard and fashion magazine ads in exchange for an annual fee plus royalties–an unprecedented milestone for any athlete. Read more.
Filed under: Celebrity news & gossip, Culture, Sports, entertainment | Tagged: armani, becks, david beckham, emporio armani, L.A. Galaxy, metrosexual, victoria beckham